Street Soccer Academy Marketing Toolkit
Tips for promoting your Street Soccer Academy.
On this page you will find multiple resources to help you promote your upcoming Street Soccer Academy.
This includes:
- Academy Insights Presentation (slides and video)
- Copy templates for your promotions
- Promotional films & web page
- Live Academy landing page
- Referral information and referral form link
- Promotional poster templates
- Stock images and logos
Hear from some of the young people that have successfully completed the Academy programme 👇🏻
Insights Presentation
The Street Soccer Academy Presentation provides a visual promotional tool for delivery clubs to promote the Street Soccer Academy. It is an excellent resource offering you the opportunity to present the numerous benefits of joining a Street Soccer Academy to your referral partners.
You can also watch a recent recording of the presentation from our Founder, Keith Mabbutt. There are valuable insights and advice on all aspects of the programme offering and post-programme support to encourage partners to refer young people.
It also offers helpful information on the promotion and recruitment aspects of filling your intended cohort of young people.
Please download a copy of the Presentation using the button below.
Presentation Recording
Recruitment & Referrals - Tips & Advice
Please watch this video and download the accompanying PDF for tips and advice on the most effective ways to recruit young people onto the Academy course.
Copy Templates
Below you will find some copy that can be used within your promotional activities.
You can copy the text in any box by hovering over it and clicking the “Copy” link that appears in the top right corner.
The Street Soccer Academy (SSA) is a Personal Development (Mindset Coaching) & Soft Skills Improvement programme typically delivered over 10 consecutive weeks (one session per week), for young adults aged between 18-30 who are currently experiencing homelessness, including those who may be deemed at risk of becoming homeless, such as previous young offenders, long-term unemployed and NEETS (Not in Education, Employment or Training).
The SSA programme fundamentally looks to improve the mindset of participants, and to help individuals to develop key essential soft skills such as communication, teamwork, motivation, confidence, and time management, so those taking part will be more ready and able to move into Work, Education or Further Training after successfully completing the programme. During the programme, participants will also be helped to identify employability areas of both capability and interest.
The emphasis is on fun, inclusion, and wellbeing with the overarching aim of the SSA to help make a difference to communities and the lives of disadvantaged young people nationwide.
The delivery of the SSA aims to achieve the following outcomes:
Improved Physical Health & Wellbeing
Coaching of a Positive Mindset to support and improve Mental Health
Improved Employability prospects
Soft Skills development such as Teamwork, Goal setting, Organisation, Planning & Communication
Improved Confidence, Self-Belief, Aspirations and Emotional Intelligence.
The Street Soccer Academy Programme
A 10-week nationally acclaimed personal development programme for young people aged 18-30 years
The programme helps participants improve their confidence, self-belief, physical and mental health and wellbeing, and improve their employability skills – with an employer insight experience!
Free Lunch and refreshments at every session
A full new kit is also provided to those who commit to the course
The prospects of taking part in a national football tournament representing their host club.
Promotional Films / Web Page
2024 National Cup
Copy the link below to use this video:
https://youtu.be/NtmqS473IBI
Football for Good Day 2023
Copy the link below to use this video:
https://youtu.be/SpRiZJH5Ckc
Academy web page (including participant's journey)
Copy the link below to share this page:
https://streetsoccerfoundation.org.uk/projects/academy/
Live Academies Page
Visit the Live Academies page by clicking on the button below. This page shows all of our current Academies, split into national regions.
Referrals
When an organisation refers a young person onto your Street Soccer Academy, the referral will come through to a central platform held by The Street Soccer Foundation.
Once this information has been received, it will be send directly through to the relevant Delivery Club coaches as specified on the Grant Application/Delivery Form.
On referring a young person, the below automated email is sent to the referral organisation:
Thanks for your Street Soccer Academy referral.
Hi *Referrer Name*,
Thank you for completing our referral form with the details of *YP name* referred.
Your form has been received and will now be processed by our team and passed through to our Club Partner who will be in touch with you to provide feedback and confirm whether your referral has been successful.
Many thanks.
The Street Soccer Foundation Team.
When you receive your list of referred young people we expect them all to be contacted by the Delivery Club:
Please can you kindly ensure that you contact the organisations AND the young people as soon as the referral comes into you and ahead of the first session to let them know if they have a place on the academy programme and to ensure they know when and where to attend.
Also, we encourage the attendance of the referral partner at the first delivery session as it’s great to invite them along, offering a sense of support and inclusivity.
Referral Links
Promotional Poster Templates
Stock Images and SSF Logos
Please use any of the stock images and logos below in your promotions: